MEET KYEREWA ATTA-KRAH

Kyerewa is the founder of women’s brand ‘April Rust’ and the winner of Vlisco Fashion Fund 2013. After her participation at the Glitz Africa Fashion week, we decided to ask her a few question about her work!

Please tell us something about yourself and your brand
April Rust is a women’s luxury ready to wear brand that produces standout pieces for the modern woman. The brand was officially launched in November 2012, after winning the Vlisco Be your Dream Fashion Fund competition earlier that year.

Could you tell something about the Glitz Africa Fashion week?
Glitz fashion week was a success as the attendance was great with high profile personalities, celebrities and the media. Participants of the show varied from Ghana and Nigeria and amongst them were Mai Atafo (Nigeria), Aya Morrison (Ghana), She by bena (Ghana), Lanre de Silva( Nigeria) who intrigued the crowd and brightened the runway with their vibrant designs. The event started with an official launch party followed by two days of runway shows. It was crowned with an award ceremony and an after party. In all Glitz Africa Fashion week is indeed an event to be applauded for.

And how would you describe your collection?
I would describe my collection as fun and luxurious. What you can wear for a weekend getaway, somewhere tropical and with great company.

What was your inspiration for this collection?
A luxury resort, I was inspired by the holiday season, beaches and the beauty of nature.

Which Vlisco fabrics did you use for your collection?
VL_FI_VL060962_R_00 VL_FI_VL058098_R_00 (1) VL_FI_VL061822_R_00

How do Vlisco fabrics influence your designs?
Vlisco fabrics are full of colour and patterns, two elements I personally love. The colours excite me and inspire creative mixes and blocking, whilst the unique patterns invoke fine detailing and creativity.

What’s your your favourite piece of the collection and why?
The strapless leotard with flair cape – it defines the collection luxury resort.

How did the collaboration with Vlisco work out for you?
The collaboration with Vlisco has been a very good partnership as Vlisco has been endorsed by the industry, and it is inspiring to use their fabrics because of it’s intriguing elements of design which was able to capture the audience, exciting to many.

What is next for you professionally?
We want to further establish ourselves in our local industry in the area of production and expansion and we are working on a collaboration with Elikem Kumordzi, She by Bena and Chocolate. We also have in the pipe line expanding our brand to other African countries.

Thank you for your time, Kyerewa!

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