Vlisco is celebrating the True Original. Why? Because we would like to take you on a journey of how Vlisco has become the most favourable Dutch Wax (Wax Hollandais) in the African fashion industry.
It all started more than 400 years ago when the Dutch came across the wonderful technique of decoration of fabrics and batik design in Java, Indonesia. Originally, the term batik meant the writing and drawing in Wax. Nowadays, it is a more broadly defined term for any clothing decorated with patterns. The Dutch used these designs as inspiration and started recreating the batik fabrics which eventually gained popularity in West- and Central Africa.
The fabrics became popular because they were adapted to West African taste and tradition. During the 16th century, the Dutch were fascinated by the resource-rich Gold Coast region, which became the independent nation of Ghana. The Netherlands was highly dependent on African traders because they requested for fabrics that were of high quality, rich in colour and pleasant to wear during warm climates. For them, having a large quantity of textiles signified someone’s wealth and status.
Batik motifs were often very small and precise. In contrast, our Vlisco designs were bigger and brighter in colour settings, especially curated for our beloved African consumer. The designs and motifs became African, but with a universal touch.
Below are some examples of Batik inspired Vlisco fabrics. Click on the image to shop the fabric in our online shop.