The True Original
Unique Design and Expressions, Since 1846
Because we are celebrating 170 years of Vlisco and you, we would like to take you on the journey of how Vlisco has become the most favourable Dutch Wax (Wax Hollandais) in West- and Central Africa. The journey started more than 400 years ago when the Dutch discovered the wonderful technique of fabric decoration and batik design in Java, Indonesia. Originally, the term batik meant the writing and drawing in Wax. Nowadays, it is a more broadly defined term for any clothing decorated with patterns. The Dutch used these designs as inspiration and started recreating the batik fabrics which eventually gained popularity in West- and Central Africa. The fabrics were adapted to the West African taste and tradition and became popular. During the 16th century, the Dutch were fascinated by the resource-rich Gold Coast region, which became the independent nation of Ghana. The Netherlands was highly dependent on African traders because they requested for fabrics that were of high quality, rich in colour and pleasant to wear during warm climates. For them, having a large quantity of textiles was and is equal to someone’s wealth and status. Batik motifs were often very small and precise. In contrast, our Vlisco designs were bigger and brighter in extraordinary colour settings, especially curated for our beloved African consumer. The designs and motifs became African, with a universal touch.
Click on one of the images below to read more about Vlisco's unique story.
a thousand words